Program Details


On January 10, 2012, New Orleans Mayor Mitch Landrieu dedicated Victory Field, a new turf football field supported by founding partners Nike, Allstate Sugar Bowl and Brees Dream Foundation, as part of multi-million dollar improvements to transform Joe Brown Park into a world-class, regional park to enable children and families to be healthy and active. Additional athletic facilities in Joe Brown Park will include a recreational center and eight-lane track, to be funded by Nike and other partners.

The New Orleans Recreation Development Commission (NORDC) and area schools and community groups will have use of Victory Field. Nike will work with the other founding partners, as well as with NORDC and other local organizations, to design innovative initiatives for kids to participate in all forms of physical activity in fun, engaging ways, and track the impact of doing so.

Below is a summary list of the projects funded by the partners.

Victory Football Field: This project is in two phases: the installation of the artificial turf field and scoreboard is complete. The second phase includes completion of lighting, bleachers, a field house, and locker rooms.

Joe Brown Center: This project involves the repair and renovation of the park’s recreation center. Phase I of this project will be complete by March 2012, in order for Nike to host Final Four related youth events at the Center, with substantial completion of the entire facility by end of summer 2012.

Track: This project includes a championship track centered on a multipurpose field (natural grass), with lighting, bleachers, and field house. This project will be completed by end of summer 2012.

In total, Joe W. Brown Memorial Park will see a more than $23 million overhaul by the end of summer 2012. All projects in the park are part of Mayor Landrieu’s “Committed Projects.” In addition to the private investment from Nike, Allstate Sugar Bowl, and the Brees Dream Foundation, significant public assistance is being provided by FEMA and other City funds. Other projects include repair and reconstruction of lighting, a baseball field, new picnic shelters, a walking path extension and widening, new playspots, a water play area, tennis court renovations, concession stand renovations, upgraded parking, outdoor basketball courts, amphitheater, pedestrian bridges, landscaping, and park signage. The Joe Brown Indoor Pool was completed in May 2011.

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